Digital economy study begins

11:26 AM 24/04/2019 Print

The Vietnam E-commerce Association (VECOM) and Nielsen Vietnam are partnering to carry out the countrys first-ever digital economy measurement. — Illustrative Image

It will be the first holistic assessment of the digital economys size and potential to get better visibility of the components of the digital economy, including infrastructure, e-business, e-commerce and e-ads.

It will also provide insights into e-consumer confidence index, online purchase behaviours and attitudes, e-business equity ranking, and the logistics and cashless payments landscapes.

All this information would be of value not only to e-businesses but also to government agencies, companies, investors, and the public, Nguyen Ngoc Dung, deputy president of VECOM, said.

VNS (source: